Simone focuses on the implementation of strategic marketing and communications for our initiatives. She is responsible for clearly articulating our impact, doing so by collaborating across SecondMuse to understand our activities, objectives, goals, and audiences. She works to develop our brand and messaging ensuring that content is accessible to our communities helping to build deep, meaningful connections.
Simone draws on her experience as an Account Director representing various niche and mass-market brands in the beauty, fitness, and lifestyle space. She has managed the direction of partnerships, media relations, branding, events, thought leadership, and reporting. She has developed and executed successful campaigns for 30+ organizations helping to build their unique brands, expand their audiences and drive growth.
Prior to joining the team, she felt a sense of urgency to involve herself in more purpose-driven work which brought her to SecondMuse. Simone is passionate about creating a place in the world for like-minded people to create systemic change. She believes that bringing together diverse voices to tell their unique stories has the potential to be a catalyst for that change.
Simone holds a BA in Business Administration with a minor in Marketing and Mass Communications from the City University of New York Herbert H. Lehman College.